Content Writer

👩 💻 The Role

We’re looking for a Content Writer who thinks beyond just writing — someone who edits ruthlessly, researches deeply, and understands how content shapes user decisions and drives bookings.

At Headout, content sits at the intersection of travel, product, and marketing. You’ll work closely with SEO specialists, marketers, and business and growth teams to create content that helps users discover experiences, compare options, and book with confidence.

From researching destinations and analysing user intent to writing, editing, optimising, and tracking performance, this role offers true ownership across the entire content lifecycle.

If you enjoy turning scattered information into clear, useful content, thrive in high-context environments, and care about quality long after something is published, you’ll fit right in. This is a role for someone who is equal parts researcher, editor, and marketer — and is excited by the impact great content can have.

🤩 What Makes This Role Special

• Impact at Scale: Create content that helps millions of global users discover experiences, compare options, and make confident booking decisions.
• End-to-End Ownership: Own the full content lifecycle — from research and planning to writing, editing, optimisation, and continuous improvement based on performance.
• Data-Driven Creativity: See the direct, measurable impact of your work on traffic, engagement, and conversions, and use those insights to refine content over time.
• Cross-Functional Collaboration: Work closely with SEO, marketing, and growth teams to shape content that supports discovery, comparison, and conversion.
• High-Performing Team: Join a lean, high-context team that values clarity, originality, strong editorial judgment, and content that truly converts.

💝 What Skills & Experience Do You Need?

• Content experience: 1–2 years of content writing, editorial, or SEO writing experience across digital formats.
• Research and clarity: Strong ability to research, synthesise information quickly, and turn complexity into clear, useful content.
• Editing strength: Excellent editorial judgment with a sharp eye for structure, tone, accuracy, and consistency.
• Adaptable writing: Ability to tailor tone, structure, and messaging across different page types and user goals.
• SEO and marketing awareness: Basic understanding of on-page SEO and how content supports discovery, comparison, and conversion.
• Performance mindset: Comfortable using data and feedback to iterate and improve content over time.
• Ownership and execution: Able to manage multiple projects, work cross-functionally, and take responsibility for content beyond publication.
• Quality focus: High attention to detail with strong fact-checking and proofreading habits.
• AI collaboration: Comfortable refining and humanising AI-assisted content while maintaining quality and trust.

➕ Bonus

• Experience writing for digital products, startups, travel, live entertainment, or e-commerce brands.
• Familiarity with SEO, CRO, or performance marketing concepts.
• Comfort using tools like Google Search Console, Ahrefs, or Google Keyword Planner.
• Strong ability to adapt voice and structure across formats and audiences.
• Enjoys improving existing content as much as creating new pages.

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